Aqilliz, a Singapore-based blockchain solutions provider for the digital marketing industry, has appointed?Prateek Dayal as the chief strategy officer. He was?previously the innovation SVP for the Asia Pacific region at HSBC.
In his new role, Dayal will lead the Aqilliz team in driving the adoption of blockchain and emerging technologies within the marketing sector.?He will be reporting to?Aqilliz CEO?Gowthaman Ragothaman, who left his global client lead position at WPP earlier in July.
He brings with him over 15 years of international exposure, having served roles such as the head of strategy at the Royal Bank of Scotland, and VP of mobile and digital at Barclays Bank. Over the years, he has led cross-functional teams to build new, innovative, and commercially viable business lines across payments, mobile and digital.
Dayal said the marketing industry has evolved in "leaps and bounds" in the past number of years, but the resulting complexity now presents the ecosystem with a lack of transparency, trust and convenience. "These key problems can and will be addressed, it is just a matter of expertise and innovation, which is exactly what we at Aqilliz are offering," he explained.
Aqilliz provides a secure blockchain platform that was created in collaboration with Zilliqa. It?leverages on Zilliqa?s technical infrastructure to address three key areas: reconciliation on the digital supply chain; verification and authentication of transaction parties; and risk mitigation in costs and consumer outcomes. This ultimately ensures the fair distribution of value exchanged between advertisers, platforms, and consumers, said a press release.
It will actively collaborate with various partners in the advertising, data, marketing, technology, and analytics industries, and will be onboarding clients by the end of the year.