Marriott names new VP of customer loyalty and content in APAC

Marriott International Asia Pacific has appointed Anka Twum-Baah as vice president, customer loyalty and content, based in Hong Kong.

In this capacity, Twum-Baah leads a concerted effort to drive member growth for its loyalty program Marriott Rewards, as well as further developing strategic relationships across the region.

Reporting to Peggy Fang Roe, chief sales and marketing officer of Asia Pacific, Twum-Baah is a key member of the regional sales and marketing leadership and in charge of orchestrating loyalty promotions, content development, strategic partnerships and eCommerce functions to drive business growth.

“Our portfolio in this region is growing rapidly and we will have over 300 hotels in ten lodging brands across 16 countries and areas by 2016. I am pleased that a dynamic executive such as Anka joins my team,” said Roe.

“Anka brings a wealth of international experiences and expertise to us spanning across several disciplines including marketing, strategy, and business development.

In addition to her commitment to customer service, her passion for innovation coupled with her strong track record in product development make her an ideal candidate for this key position,” Roe added.

Before joining Marriott, Twum-Baah served on the executive team as Head of Marketing, Strategy, and Partnerships for Rediscovered, a luxury hospitality and lifestyle start-up based in Hong Kong.

Prior to this, she spent six years at American Express in New York, London, and Singapore offices.

During her tenure, Twum-Baah served as director of International Membership Rewards, managing loyalty products for Centurion line and Bank Partner card products portfolios across 150 markets as well as several other positions.