Marks & Spencer shifts digital duties to start-up Passion Peers

Marks & Spencer (M&S) has appointed Passion Peers as its new digital agency. Passion Peers will be handling the upcoming digital initiatives and social media campaigns for M&S. Marketing understands that M&S previously worked with KRDS Digital.

The appointment will be for one year and the agency will work on business for the Singapore market. In a statement to Marketing, a spokesperson from Passion Peers said that selected work from here could be replicated in Malaysia and Hong Kong.

Evelyn Sun, head of marketing for Marks & Spencer Asia said that Passion Peers was chosen for its "proactiveness" and creativity to drive reach, sales and conversions for its brand. "Despite being a start-up with a lean team, the agency's turnaround time is fast. We are confident that with the new agency, we can drive more engagement and reach out to more customers," she added.

Two years into the market, Kanika Agarwal, founder of Passion Peers said that with prior experience working for luxury beauty and skin care brands, the agency has the "transformation and digital support" it looks to provide M&S from a fashion industry perspective.

"Marks & Spencer has showed a lot of confidence in us and we really hope that through the upcoming digital initiatives and social media campaigns we can truly bring the positive change," she added. Apart from its new appointment, Passion Peers has also been working with Unilever on its new arm of Unilever Professional globally except in Europe. The agency covers end to end all digital services including website development and content creation, among others.