#MARKiesAwards 2020: The big winners list unveiled

Beating out stiff competition, DDB Group Singapore picked up a total of three gold, four silver and six bronze trophies, to claim the title of "Overall Creative Ideas MARKie" winner for the third consecutive year at this year's MARKies Awards for the third year running.  Meanwhile, Falcon Agency emerged victorious with two gold, two silver and one bronze trophy to bring home the title of "Overall Media Usage MARKie" title.

In total, the companies beat out 112 agencies who were competing for the titles at Marketing magazine's fourth annual MARKies Awards. Across the six campaigns DDB Group Singapore entered, the campaign, "Merdeka Generation Package" won one gold and two silver placings, which was done in partnership with Ministry of Communications and Information (MCI). Another campaign that stood out to judges, "Spark the Next" for Ministry of Culture, Community and Youth bagged one gold and two bronze trophies. Campaigns which were done for the Workforce Singapore claimed one silver and two bronze trophies in the Most Creative – Content Marketing, Most Creative – Digital and Most Creative – TV/ Video Advertising categories. The other two campaigns, "Glow the Future" won one silver and "PUB presents Kinship, a Hari Raya Film" won two bronze trophies.

Coming in second place, Mashwire secured one gold and one silver for the campaign “Strongbow Mixology, Cocktails for Every Moment” which was done for the Asia Pacific Breweries Singapore while “POKKA Houjicha - A Toast to the Small Things” bagged one gold and one bronze trophies. Digimagic Communications and McCann Worldgroup Singapore came in a joint third place. Digimagic Communications won two gold trophies in the creative segments of the awards for its partnership with National Heritage Board (NHB) & National Parks Board (NParks) while McCann Worldgroup Singapore also bagged two gold trophies for campaigns done for Mastercard and National Council of Social Service.

Falcon Agency grabbed its big wins in the Most Effective Use - Apps / Mobile, Most Effective Use – Content, Most Effective Use – Launch / Re-launch, Most Effective Use – Programmatic Marketing, Most Effective Use – Specific Audience categories for its campaign “HBOGo Audience Engagement Engine” which was done in partnership with HBO Asia.

Coming in a very close second was The Teeth who won two gold and two silver for its campaigns “Tiger Crystal | Crystal Cold Ice Party” in partnership with Asia Pacific Breweries Singapore in the Most Effective Use – Events, Most Effective Use – Experiential, Most Effective Use – Launch / Re-launch andMost Effective Use – Specific Audience categories. Coming in at third place was Iris Worldwide who bagged one gold, one silver and three bronze trophies for its campaign “Getting Singapore to All Hail Pats!” and “Love Sells: A Most Unusual Valentines”.

Other big winners that put in strong performance include BBH Asia Pacific, GOODSTUPH, Meet Isaac, Publicis Singapore, TBWA\Singapore and VMLY&R,. This year’s judging was exciting, with new and revamped list of categories. A pat on the back for all winners and finalists!

You can view the full list of winners here.

Overall Creative Ideas MARKie
• DDB Group Singapore

Overall Media Usage MARKie
• FALCON Agency

Most Creative - Communications / Public Relations
• Gold: Mashwire - POKKA Houjicha - A Toast to the Small Things
• Silver: Archetype Agency - Through Different Eyes
• Bronze: DDB Group Singapore - Spark the Next

Most Creative - Content Marketing
• Gold: Digimagic Communications - BALIKSG – Reflections of Singapore•
• Silver: Mashwire - Strongbow Mixology, Cocktails for Every Moment
• Bronze: DDB Group Singapore - Adapt and Grow - Brand Hijack

Most Creative - Customer Engagement
• Gold: Mashwire - Strongbow Mixology, Cocktails for Every Moment
• Silver: Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• Bronze: Touch PR & Events - KidZania’sSpookyTown2 : The Masquerade Hunt

Most Creative - Digital
• Gold: Ogilvy Singapore - Fly Once. Fly Always
• Silver: DDB Group Singapore - Adapt and Grow - Brand Hijack
• Bronze: Mashwire - POKKA Houjicha - A Toast to the Small Things

Most Creative – Event
• Gold: motion - the creative influence -Hilton 100 - The Next 100 Years Party
• Silver: GOVT Singapore - Tiger Roar: Yuki Edition
• Bronze: Pernickety Events - HSBC Jade Future Green Event

Most Creative – Experiential
• Gold: Digimagic Communications - BALIKSG – Reflections of Singapore
• Silver: DDB Group Singapore - Glow the Future
• Bronze: Golin Singapore and Jack Morton Worldwide - Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel

Most Creative - Government Sector / Non-Profit Marketing
• Gold: DDB Group Singapore - Merdeka Generation Package
• Silver: Wunderman Thompson Singapore - Recasting Singapore's Colonial History
• Bronze: DDB Group Singapore - PUB presents Kinship, a Hari Raya Film

Most Creative - Integrated Media
• Gold: Tribal Worldwide - Happy Haul-idays
• Silver: VMLY&R - Record Breaking Fuel
• Bronze: VMLY&R - The Great Singapore Replay - Season 2

Most Creative - Launch / Re-Launch
• Gold: McCann Worldgroup Singapore - Life’s smoother when you tap & go™ with Mastercard®
• Silver: DDB Group Singapore - Merdeka Generation Package
• Bronze: BLKJ - Escape the Ordinary

Most Creative - Out-of-Home
• Gold: McCann Worldgroup Singapore - Life’s smoother when you tap & go™ with Mastercard®
• Silver: Wunderman Thompson Singapore - Recasting Singapore's Colonial History
• Bronze: DDB Group Singapore - Spark the Next

Most Creative - Print
• Gold: Water's Edge - Fullerton SGD Heritage Series
• Silver: DDB Group Singapore - Merdeka Generation Package
• Bronze: GOVT Singapore - OCBC Financial Wellness Index

Most Creative - Social Media
• Gold: BBH Asia Pacific - Only True Fans Get it - Football
• Silver: TBWA\Singapore - Always On, Always Hungry
• Bronze: DDB Group Singapore - PUB presents Kinship, a Hari Raya Film

Most Creative - Specific Audience
• Gold: TBWA\Singapore - Helping Suicidal Youths Find #HopeThroughTheNight
• Silver: MOI - Collect Coverage as You Go
• Bronze: Section - The Death Stranding Mystery Launch

Most Creative - Sports / Esports Marketing
• Gold: VMLY&R - Record Breaking Fuel
• Silver: BLKJ - Plan Like a Woman, Plan for the Long Run
• Bronze: BBH Asia Pacific - Only True Fans Get it - Football

Most Creative - TV / Video Advertising
• Gold: DDB Group Singapore - Spark the Next
• Silver: ADK Singapore - #HafandHaf
• Bronze: DDB Group Singapore - Adapt and Grow - Fantastic Candidates

Most Effective Use - Apps / Mobile
• Gold: Digimagic Communications - BALIKSG – Reflections of Singapore
• Silver: FALCON Agency - HBOGo Audience Engagement Engine
• Bronze: Infinity Core - Yale Smart Shop #takeiteasy Activation Campaign

Most Effective Use - Consumer Insights and Market Research
• Gold: GOODSTUPH - SingtelReadyRoam Instant Relief Campaign
• Silver: Isentia - Because Wildlife Matters [ACRES CNY Zodiac Campaign]
• Bronze: Publicis Singapore - Captain Sleep

Most Effective Use - Content
• Gold: FALCON Agency - HBOGo Audience Engagement Engine
• Silver: OMD Singapore - MBS Japan Summer Content Partnership 2019
• Bronze: Publicis Singapore - Captain Sleep

Most Effective Use – Digital
• Gold: REBL/TJT - I CREATE
• Silver: iProspect - Shisiedo Online to Offline Impact Analysis
• Bronze: AmobeeAsia / OMD Singapore - Winning Over Millennials with GOMO

Most Effective Use – Events
• Gold: Iris Worldwide - Getting Singapore to All Hail Pats!
• Silver: The Teeth - Tiger Crystal | Crystal Cold Ice Party
• Bronze: GOVT Singapore - Tiger Roar: Yuki Edition

Most Effective Use – Experiential
• Gold: The Teeth - Tiger Crystal | Crystal Cold Ice Party
• Silver: Axis Group Asia - G-SHOCK SKATE BATTLE
• Bronze: Weber Shandwick Singapore - ION Orchard's 10th Anniversary Celebrations - A Decade of Wonders

Most Effective Use - Government Sector / Non-Profit Marketing
• Gold: Publicis Singapore - Don't Uncle, Be Hunkle!
• Silver: Viddsee - Project RED
• Bronze: Wavemaker Singapore - THE #CITYOFGOOD AWAKENS

Most Effective Use - Integrated Media
• Gold: McCann Worldgroup Singapore - Beyond the Label
• Silver: Iris Worldwide - Getting Singapore to All Hail Pats!
• Bronze: Iris Worldwide - Love Sells: A Most Unusual Valentines

Most Effective Use - Launch / Re-Launch
• Gold: The Teeth - Tiger Crystal | Crystal Cold Ice Party
• Silver: GOODSTUPH -SingtelReadyRoam Instant Relief Campaign
• Bronze: FALCON Agency - HBOGo Audience Engagement Engine

Most Effective Use - Loyalty & CRM
• Gold: Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• Silver: Design Prodigy - Net Promoter Score Automation
• Bronze: GERMS - UOB Spend and Get Promotion 2019

Most Effective Use - Out-of-Home
• Gold: Carat Media Services Singapore - Tap & go™ with Mastercard®
• Silver: Digimagic Communications - BALIKSG – Reflections of Singapore
• Bronze: Publicis Singapore - National Steps Challenge Season 5 - The Human Tetris Showdown

Most Effective Use - Programmatic Marketing
• Gold: Mindshare Singapore - Fly Once. Fly Always
• Silver: FALCON Agency - HBOGo Audience Engagement Engine
• Bronze: AmobeeAsia / OMD Singapore - Increasing GOMO Conversions With Programmatic Marketing

Most Effective Use - Social Media
• Gold: Section - The Death Stranding Mystery Launch
• Silver: Meet Isaac - Starbucks Rewards - Celebrating 1,000,000 Moments and More
• Bronze: Iris Worldwide - Love Sells: A Most Unusual Valentines

Most Effective Use - Specific Audience
• Gold: FALCON Agency - HBOGo Audience Engagement Engine
• Silver: The Teeth - Tiger Crystal | Crystal Cold Ice Party
• Bronze: Iris Worldwide - Love Sells: A Most Unusual Valentines

Most Effective Use - Sports / Esports Marketing
• Gold: BLKJ - Plan Like a Woman, Plan for the Long Run
• Silver: BBH Asia Pacific - Only True Fans Get it - Football
• Bronze: Eysy Digital - *SCAPEesports: EXP2019 Summer Camps

Most Effective Use - TV / Video Advertising
• Gold: GOVT Singapore - The Day Before
• Silver: TGH Collective - CIMB BusinessGo Refresh
• Bronze: Mediatropy Digital Agency - A Promise that Transcends Time

Heartfelt thanks to the support of our judges for giving up their valuable time to thoroughly review and score every single entry. We’d also like to thank our official partners, freeflow productions for their contributions.

We look forward to seeing you at the next edition of the MARKies Awards!