WE Marketing Group has launched an e-commerce and mobile commerce initiative to offer a range of services from buying stock, warehousing and distribution in addition to brand marketing and design.
Called “WE Commerce”, the Guangzhou-based initiative has already signed two clients handling three brands including Kjeldsens Butter Cookies, Campbell’s and Swanson.
WE Commerce is also the exclusive e-commerce distributor for Kjeldsens’ own retail flagship stores in China.
“There is no shortage of traditional ad agencies, digital agencies and e-commerce agencies in China, but I believe we are the only agency group offering all these services and even buying the client’s merchandise and selling it ourselves,” said Viveca Chan, founder of WE Marketing Group.
The newly established initiative, she added, helps link the brand from awareness and engagement from online advertising and social media platforms to e-commerce, upscaling the effectiveness for e-campaigns and e-marketing plans.
“We hope to build a new business model of brand ROI, creating a win-win for both the client and the agency”, she added.
WE Commerce aims to launch the first T-Mall shop for Kjeldsens and Campbell’s before Chinese New Year.