Marketing Excellence Awards returns for fourth year

The Marketing Excellence Awards is back for its fourth installment, with a renewed vision to unearth Hong Kong’s best practice in marketing excellence.Set for 13 November, this year’s awards will include a total of 29 categories, reflecting the dynamic marketing landscape brands operate in today.In addition to recognizing high visible out-of-home executions, attention-grabbing PR, persuasive content marketing and numerous mobile, digital and technology campaigns, a number of existing categories have been refined and added to reflect that changing marketplace.Existing categories including Excellence in Data-Driven Marketing, Excellence in Partnership and Excellence in Retail have been revamped to include a wider marketing spectrum while Excellence in Online Video have been added into the mix.See the full list of categories here.Like past year, this year’s entrants will be judged by an esteemed panel of senior marketers, who will decide gold, silver and bronze trophies across all 29 categories.Among the big winners from last year’s sold out awards were L’Oreal, adidas Hong Kong, The Dairy Farm Company, Audi, Standard Chartered Bank and Cebu Pacific Air, which all secured multiple awards.After winning three gold awards, one silver and two bronze, Wyeth Nutrition was named 2014 Marketer of the Year.Entries are now open for the 2015 awards and will close on 21 August 2015. Details about entry submission and the awards gala can be found here.