Marketing announces Carlos Bruinsma as editor

Marketing Magazine, the region’s leading source of intelligence for marketers, agency, media and digital professionals, has appointed Carlos Bruinsma to helm the content team as Editor.

Responsible for content across online daily news platforms, the monthly print title and collaborating on content across Marketing’s highly regarded conferences and awards programmes, Bruinsma is an experienced online and print journalist with global experience.

Bruinsma is a journalist and communications professional with varied experience working across the industry in Australia, Europe and Asia. Prior to joining Marketing, he was with b2b publication HR Magazine in Hong Kong.

“Carlos has good depth of experience as a writer and editor with a unique understanding of online content delivery and strategy. He now needs to use that experience to make Marketing even more relevant, widely read and respected,” said Tony Kelly, Lighthouse Independent Media’s MD for Hong Kong and Mainland China.

”We welcome the input and innovation Carlos is already bringing to the online brand and we know he will build deep connections among our contacts, partners and friends in the industry.”

Based in Hong Kong, Bruinsma will be working closely with the Marketing editorial teams both in HK and across Asia to deliver news, analysis and thought provoking insight. Additionally Bruinsma will provide support and feedback to the Marketing production team to produce the best of breed conferences and events.

“Marketing is absolutely fascinating,” Bruinsma said. “Spearheaded by creativity and always cutting-edge, the industry is dynamic and diverse, especially in the vibrant Hong Kong and Greater China regions. I’m incredibly excited about this opportunity to witness it from the frontlines.”