Marketers: Procurement's Not The Enemy
share on
Singapore - The relationship between procurement and marketing has improved significantly in the past decade, but the relationship can still yield a lot more, the World Federation of Advertisers (WFA) says.Globally, procurement and marketing are set to enjoy a much closer relationship, as more firms are emphasising on the significance of procurement.As such, WFA is urging more companies to recognise the value both divisions can bring to organisations.For the full story, click here.
share on
Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow
Free newsletter
Get the daily lowdown on Asia's top marketing stories.
We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.
subscribe now open in new window