Marketers: Procurement's Not The Enemy

Singapore - The relationship between procurement and marketing has improved significantly in the past decade, but the relationship can still yield a lot more, the World Federation of Advertisers (WFA) says.

Globally, procurement and marketing are set to enjoy a much closer relationship, as more firms are emphasising on the significance of procurement.

As such, WFA is urging more companies to recognise the value both divisions can bring to organisations.

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