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Marketers, breathe easy. Twitter is cracking down on abusive internet trolls

Brands who have faced backlash on Twitter can be maybe breathe free in the near future.

The social media platform has introduced an “improvement” to reporting abusive tweets. Users and brands experiencing targeted harassment will now more ways to report it, suggested the company in a blog post. The social media platform on its blog explained that the company plans on making the platform a safer place with new efforts to stop “abuse” and “harassment”.

The post read: “We stand for freedom of expression and people being able to see all sides of any topic. That’s put in jeopardy when abuse and harassment stifle and silence those voices. We won’t tolerate it and we’re launching new efforts to stop it.”

Twitter, as a part of this effort, plans on stopping the creation of new abusive accounts, bringing forward safer search results, and collapsing potentially abusive or low-quality tweets.

Firstly, the platform plans to “identify” people who have been been suspended in the past and plans to prevent the users from creating new accounts. This would prevent damaging forms of behavior, particularly accounts that are created only to abuse and harass others.

Secondly, in a bid to ensure that “sensitive” content and tweets are not discoverable, Twitter in working on introducing “safe search” option.

Thirdly, Twitter has also been working on identifying and collapsing potentially abusive and low-quality replies so the most relevant conversations are brought forward. These Tweet replies will still be accessible to those who seek them out.

This move have been lauded by “twitteratis” who expressed much relief.

(Photo courtesy: 123RF)

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