Mark Coad joins 24HRBP as partner and senior advisor

Mark Coad, former CEO of IPG Mediabrands Australia, has joined business consultancy 24 Hour Business Plan as partner and senior advisor.

Coad will work with 24HRBP as part of his broader portfolio of consulting and board-level roles.

24HRBP founder Andrew Baxter said the appointment supports both the firm’s ambitions and demand for senior, commercially minded advisory support.

“Mark is one of the most experienced and respected leaders the media industry has ever produced,” Baxter said.

SEE MORE: Mark Coad exits Mediabrands amid Omnicom–IPG shake-up

As partner, Coad will work with 24HRBP’s Australian team across strategy, leadership, governance and performance. Coad said the consultancy’s practical focus was a key factor behind his decision.

“What attracted me to work with 24HRBP is its focus on real-world impact,” Coad said.

“This is not advisory in theory, it’s about helping leaders solve real problems, quickly and effectively and build their businesses for growth.”

In addition to IPG, Coad held leadership roles with OMD, Clemenger Harvie Edge and was CEO of PHD Australia. Baxter said Coad’s experience would add depth to the firm’s senior advisory bench.

“Mark brings deep strategic thinking, proven leadership at scale and an unrivalled understanding of how organisations grow and adapt,” Baxter said.