Effective Measure Philippines country manager Maria Rodriguez Java has moved on to take a regional role at Vietnamese digital ad network Ambient Digital.
Java (pictured) recently changed her profile on Linkedin saying that she has been appointed as Regional Commercial Director at Ambient Digital sometime in November. In an official statement, she will be tasked to "spearhead strategy, product development and sales leadership across its numerous markets across Southeast Asia."
Java leaves Effective Measure on a high note, with Aaron Jackson, regional managing director for SEA, wishing her the very best of luck in her new role.
"We are delighted for Maria to take this next step in her career, she has been pivotal to the success of EM in the Philippines. Ambient is a client and partner of EM's across Philippines, Vietnam and Indonesia. I am sure this will only strengthen our relationship."
She brings to the table 15 years of experience in digital. Among them are digital director at Mindshare Philippines; VP of Marketing, Media, E-Commerce and Product at Airphil Express and other roles at TV giant ABS-CBN and Globe Telecom.
“We are thrilled that Maria has decided to join the Ambient Digital team. Maria will be instrumental in leading development of the business in The Philippines, Indonesia and the new markets we are investing in across the region. Her experience across the client, agency and owner sides of the business give her a holistic understanding of the challenges we face and a unique perspective on how to solve them," Andrew Stephens, CEO of Ambient Digital, said.
She leaves the Melbourne-based audience profile validation company after leading the local office for over a year starting July 2012.