Manulife secures branding rights to Jewel Changi Airport's Sky Nets attraction

Manulife Singapore has secured naming rights to the Sky Nets attraction at Jewel Changi Airport (Jewel). Named Manulife Sky Nets, the attraction sports two different nets that allow visitors to take a walk or bounce from a height at Jewel's Canopy Park. Manulife Singapore said in a press release that the partnership is a "natural extension" of its overarching focus to be a trusted life insurance partner, and help customers establish long-term active and healthy lifestyle habits. “The key to healthy living is to keep moving and have fun doing it. That’s why we’ve embarked on this exciting partnership: to bring to life the important message of active and healthy living, by injecting an element of fun in everything we do," said Kwek-Perroy Li Choo, chief customer officer of Manulife Singapore. Located at the topmost level of Jewel, the Manulife Sky Nets at Canopy Park combines two concepts – a walking net and a bouncing net. The walking net will take visitors on a thrilling walk, over a void that looks down 25 metres to level 1. Visitors seeking more action can take a leap on the bouncing net and discover the 8-metre high lookout point that features an aerial view of the entire Canopy Park. Hung Jean, chief executive officer, Jewel Changi Airport Devt said, “At Jewel, we want to delight our visitors with one-of-a-kind play attractions that complement the natural surroundings and myriad offerings within the complex. We look forward to embarking on our partnership with Manulife to present these custom-designed nets that augment the multi-faceted Jewel experience for all our visitors.” Jewel features first-in-Singapore popular brands such as the Shake Shack, Pokémon and Swiss chocolatier Läderach. A&W will also be making its comeback in Singapore. The line-up of retail offerings also include homegrown brands such as Tiger Beer, Naiise and Supermama, which will be introducing first-of-its-kind concepts for their stores in Jewel. Last year, Manulife Singapore introduced ManulifeMOVE, a customer rewards programme that gives customers premium cashback for achieving their 10,000 average daily steps goal. Manulife Singapore is also a partner of Singapore Heart Foundation, and recently launched a ‘Stop the Drama’ campaign that aims to shed light on the subtle warning signs of a real heart attack to save lives. Read more: Manulife’s marketer says hijack of social account was a ‘calculated risk’ Changi Airport and Carousell investigate resale of Jewel tickets Jewel Changi Airport unveils new film created by Ogilvy Singapore Shake Shack and A&W: Jewel Changi’s secret weapons to lure in customers?