Manulife launches another brand push

Financial service group Manulife Singapore has launched its second branding campaign in the local market, titled 'Reach your goals with Manulife'.

The campaign highlights Manulife's financial solutions for "growing wealth for a secure future" and runs on TV, out-of-home (OOH) and online until mid-November. The agencies behind the campaign were Lyon & Dianzi for creative duties and MEC Global for media planning and buying.

As part of the campaign, a TVC, depicting a family's goals and aspirations is currently being aired on channels 5, 8, Channel NewsAsia and on StarHub cable TV.

An interactive photo contest is also launched on Facebook where participants stand a chance of winning Samsung Galaxy S III or shopping vouchers, by taking part.

Keeping in line with its previous campaign, 'For your Future' , prominent green OOH displays are situated at various MRT stations and on taxis.

QR codes on OOH ads lead the public to the Manulife Facebook page.

Manulife first embarked on its branding campaign in October 2012. Following a survey done by TNS, as of June 2012, the company claims to have seen a 71% brand awareness from a previous 28%.