Manulife creates new chief customer officer role, hires former AXA marketer

Li Choo Kwek-Perroy has joined Manulife as the chief customer officer and regional head of bancassurance marketing. She took over the role in November and replaces Wendy Walker, who was the senior vice president, and chief marketing officer of the company.

Marketing understands that in her new role, she would have added responsibilities for Manulife’s customer centricity, corporate strategy, branding and communications, digital and data analytics and corporate responsibility. Moreover, she would also develop relevant product and marketing strategy for the bancassurance channels and help to grow it further across Asia.

Marketing has reached out to both Kwek and Manulife for a statement.

Prior to this, she was the chief marketing officer at AXA. During her tenure, she spearheaded AXA's entry into the integrated shield market and improved the company's brand awareness in the country.

In the past 14 years, she has has held various positions in the company in different countries. She has also held director role at the regional finance office at AXA in Brussels and was responsible for the company’s regional finance strategic performance and initiatives.

In the past she has worked as the senior project manager at AXA, Hong Kong where she specifically focused on product development and distribution channel initiatives. She has also worked with companies like Deloitte and Great Eastern Life Insurance as well.