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Manulife appoints CMO for regional expansion

Regional – Manulife Financial named Philip Hampden-Smith to the newly created post of executive vice president and chief marketing officer Asia.

Hampden-Smith (pictured) will take charge of communications, branding and product strategy for Manulife’s operations in 11 territories across Asia.

Robert Cook, president and chief executive officer at Manulife Asia, said Hampden-Smith’s strategic, leadership and team-building skills will be an asset as it seeks to build a pan-Asia financial services organisation.

Hampden-Smith first joined Manulife in Hong Kong in 1996 as president and CEO of investment operations. He since went on to manage its South East Asia business, heading up seven markets.

“This is a great chance to leverage the scale and talents of Manulife Asia as we seek to make the most of explosive growth in demand in Asia over the coming years,” Hampden-Smith, said.

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