Health and beauty retailer Mannings has put an end on its quirky Mannings Cat series today with a TV spot in collaboration with fitness guru Da Yeon Jung.
Ridding on its previous Mannings Cat series from end2011 to late 2012, the up-coming squeal continue its path of resonating with locals via a life retrieving story of the kitty who sets off on a degrading life and puts itself together after being encouraged by Jung.
Created by Metta Communications, the spot ends with Jungâ€™s renowned fitness dance â€śFigure Robicsâ€ť.
Alongside the new ad are four branded fitness tutorials that are slated to launch on social media platforms in the near future, including a new YouTube channel which set up exclusively for the â€śMannings Cat X Da Yeon Jungâ€ť campaign.
To maximise the use of social media, the brand has also released a pack of localised virtual stickers inspired by the kitty on instant messaging platform Line.
The general sentiment of the thematic commercial series has stirred a lot of buzz on internet. Its 40 anniversary heart-touching spot, which depicts a perilous journey of the cat seeking for herbs, has garnered over 1,000,000 views and positive response. Enjoy more Mannings Cat spots below.