Mannings features Sam Lee's daughter Lucy to recommend Christmas gifts in campaign

As Christmas is approaching and there are a lot of campaigns fraught with festive vibes lately. Joining the trend is Mannings as it has rolled out a campaign featuring actor Sam Lee's daughter Lucy and an influencer to recommend products from the brand.

The brand has commissioned Lucy to share festive shopping inspiration to the audience. In the ad, Lucy dresses in Santa Claus costume to spread joy, in addition to listening and realising people's wishes with the help of Mannings. The ad has been launched on YouTube and Facebook.

Lucy has also shared the video and behind-the-scenes footage across her social page “Lucy.is.good”, attracting the attention of her 343,000 followers and gaining free coverage on Sky Post and Sunday Kiss.

Doreen Cheng, marketing director, North Asia health and beauty, “We want to bring more joy to our customers during the festive season! By partnering with Lucy and OMD, we hope to bring customers and their friends and family closer during Christmas, as they can share and enjoy Mannings products together.”

Apart from its online social platforms, the campaign can also be seen on newspapers and programmatic banners with customised creatives across critical segments of beauty, health, and value seekers. They will be directed to Mannings' physical and eCommerce store. 

OMD said it had also utilised third-party Facebook newsfeed with linked articles to inspire shopping with gift suggestions. In the campaign's final phase, Mannings will introduce online products and promotional messages to capture the last-minute Christmas shopping rush.

“We are excited to partner with Mannings to develop a unique media strategy for the holiday season. With our digital capabilities and eCommerce knowledge, we offer Mannings a more diversified media approach, tapping into the passion points of Christmas shoppers to drive consideration and purchase for Mannings this Christmas,” Eppie Tsang, business director of OMD Hong Kong.

Related articles
SmarTone features Sam Lee and his daughter in TVC for Home 5G service