Manifest launches with $2m backing to help agencies navigate AI’s operational reset

Manifest, an AI-powered operational intelligence platform for agencies, has officially launched with $2 million in pre-seed funding as investors bet on a major structural shift in how agencies operate.

The round was led by Brand Fund by Previously Unavailable, with backing from Antler, Icehouse Ventures, Techstars, multiple family offices and a roster of industry figures.

Among those backing the business are Mutinex co-founder Henry Innis, former IPG Mediabrands CEO Mark Coad, BWM Dentsu’s Jamie Mackay and Mumbrella founder Tim Burrowes.

Manifest is focused on helping agencies manage operational complexity as AI increasingly changes how work is delivered, measured and scaled.

The platform is designed to provide agencies with greater visibility across workflow, productivity and value creation, as businesses reassess traditional operating structures in response to AI-enabled delivery models.

According to the company, the business is being built around the idea that as human and AI collaboration accelerates, agencies will need stronger operational systems to manage efficiency and commercial outcomes.

The funding will support product development and growth as Manifest looks to establish itself within the agency, media and marketing services ecosystem.