Mangham Gaxiola has launched its digital and direct marketing unit in partnership with former Ogilvy staffer Andrea Conyard.
The unit, Mangham Gaxiola feat. Andrea Conyard, will offer specialist digital and CRM consultancy and creative work. It will service its own set of clients while supporting core Mangham Gaxiola clients.
The team will be led by Andrea Conyard, who ran the SingTel digital AOR account at OgilvyOne as business director.
Stephen Mangham, co-founder of Mangham Gaxiola said that he was "thrilled" to be reunited with Conyard, who was also an original pitch leader for the SingTel digital AOR account in 2009.
"We dubbed it Mangham Gaxiola feat. Andrea Conyard because we passionately believe in collaboration - just like artists in the music industry," Mangham said.
He also added that Conyard has an amazing track record and wants clients to know the "calibre of people working on their business."
"Gax and Stephen get that you can't offer digital advice without a strong direct marketing base," Conyard said.
"They both believe in an open source agency which collaborates with the best talent around," he added.