marketing interactive

Mandarin Oriental readies its photo-sharing social app

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To mark its new photo-sharing application on Sina Weibo, Mandarin Oriental has launched a month long competition on the social platform to encourage two-way conversation.Entitled‘My Moments of Delight’, the competition encourages visitors to upload and share photographs of memorable moments taken at Mandarin Oriental hotels on the contest page.From 8 April to 7 May, participants will be asked to follow Mandarin Oriental’s Sina Weibo account, select three friends to share the photo, identify the location of the hotel and upload the entry photo.At the end of the month, three grand prize winners will be picked by the Group’s award-winning corporate photographer, George Apostolidis. Winners will be eligible for hotel stays at Mandarin Oriental hotels in Sanya, Shanghai and Guangzhou.In addition, guests who have five photographs with the greatest number of ‘likes’ will each receive a collection of Mandarin Oriental branded travel accessories.“The Group’s social media platform is designed to engage fans in a meaningful two-way conversation, and this new feature allows us to extend that dialogue,” said Mac Joseph, senior manager, social media marketing at Mandarin Oriental Hotel Group.“This is a great way for our guests to showcase their photography skills and join like-minded fans around the world in sharing their special moments at Mandarin Oriental,” he added.

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