Mandarin Oriental enhances digital offerings through WeChat
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Mandarin Oriental has unveiled an all-inclusive booking and payment experience on WeChat.
Aiming at enriching the digital experience for Chinese travellers, the latest WeChat strategy enhancement will allow guests to book any Mandarin Oriental property around the globe on WeChat with just a few clicks. Customers can also utilise their in-app WeChat Pay account to secure reservations.
Other functions include information on each Mandarin Oriental hotel, and access to WeChat’s private messenger. Customers can also utilise a direct call option to explore the hotel chain’s Michelin-starred restaurants, and enjoy engaging inspirational and interactive content on a weekly basis.
“The digital and social media revolution in China has transformed consumer behaviour. We are delighted to be the first luxury hotel group to enable this combined booking and payment functionality on China’s preferred social media and eCommerce platform, enhancing our digital service delivery for guests,” said Jill Kluge, CMO of Mandarin Oriental Hotel Group.
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