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Alipay+ extends foodpanda partnership to Malaysia to enhance customer experience

Alipay+ extends foodpanda partnership to Malaysia to enhance customer experience

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Alipay+ has further extended its partnership with foodpanda to Malaysia. This partnership aims to allow foodpanda Malaysia’s customers to enjoy food and grocery deliveries by paying through Touch ’n Go eWallet.

This comes as contactless payments are becoming more prevalent over the past few years, users of Touch ’n Go eWallet are now able to purchase food and daily essentials through foodpanda Malaysia. Customers can also enjoy instant cash discount at checkout via Touch ‘n Go eWallet when placing orders on foodpanda.

This partnership will allow foodpanda Malaysia to tap into Touch ’n Go eWallet’s over 18 million registered users.

Foodpanda Malaysia’ CEO, Sayatan Das said that it is committed to providing its customers with the convenience of having their food and daily essentials delivered right to their doorstep. “We strive to be 1% better each time and add value to our customer’s experience. This time, it is to give them more options in payment methods,” he added. Moreover, he explained that encouraging the adoption of digital payment, it allows for the convenience and safety of millions of the brand’s merchants, riders and customers," Das said. 

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Alan Ni, CEO of TNG Digital concurred, saying that through the app, users will be able to make payments for their orders with peace of mind knowing that their transactions are safe and secure.  

The gross merchandise value (GMV) of the on-demand food delivery market in Southeast Asia is expected to reach US$49.7 billion by 2030, growing at a compound annual growth rate of 14.1%, according to a 2022 report from research firm Frost & Sullivan.

Malaysia is the fifth major market in Asia where Alipay+ and foodpanda have collaborated to provide services with local mobile wallets in the region. Alipay+ has previously integrated foodpanda with GCash in the Philippines, TrueMoney in Thailand, bKash in Bangladesh and AlipayHK in Hong Kong.

Meanwhile, Jing Yin, general manager of acquiring service and global strategic accounts of Ant Group, said: “Alipay+ is committed to helping merchants reach more than 1 billion global consumers and ensure easy and smooth payments of our e-wallet partners when consumers place orders on each platform.

“We are excited to offer payment and marketing solutions to foodpanda Malaysia through the Touch ’n Go eWallet, and we are looking forward to partnering with foodpanda in more markets by bringing more designated benefits with our local e-wallet partners in the future.”

Introduced by Ant Group in 2020, Alipay+ is a suite of cross-border digital payment, marketing and merchant digitisation solutions connecting global brands with mobile-savvy consumers worldwide. Currently, 16 global e-wallet partners backed by Alipay+ have covered more than 1.3 billion digital-savvy consumers, mostly in Southeast Asia.

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