Big brands tie up with Media Prima for Raya campaign

Malaysia’s Media Prima Television Networks has a series of partnerships line up with some of nation’s leading brands on its ‘Syukur Selalu’ campaign. These big brands include companies such as F&N, Nivea, Nescafe Classic, POS Malaysia, Bank Rakyat and Samsung.

The campaign is the network’s annual Ramadan and Syawal brand movement that encourages Malaysians to discover the spirit of the Hari Raya season through gratitude and kindness. Media Prima said this year’s collaborations extend further to include exclusive product packaging and a charity drive to inspire many in playing a part to care for the larger community.

Leading the call for kindness, F&N will be releasing a ‘Syukur Selalu’ special packaging for all its beverage products including F&N Fun Flavours, 100PLUS, F&N NutriSoy and F&N Seasons. At the same time, the beverage giant is contributing up to RM300,000 to Media Prima’s charity fund called Tabung Bersamamu to ease the burden of the less fortunate.

Meanwhile, Nivea wants to pay tribute to mothers who instill the value of kindness in their children from early age with a short drama entitled "Setulus Belaian Kasih", and it is determined to raise RM100,000 to help 100 under-privileged families to celebrate their Hari Raya. Customers are able to contribute by purchasing NIVEA products and contributing 5% of every RM10 of their spending at participating retailers to the needy families identified by Yayasan Budi Penyayang Malaysia.

POS Malaysia on the other hand aims to connect the nation by reliving the custom of sending heartfelt wishes for a joyous Ramadan and Syawal. The collaboration kicks off with a greeting capsule presented by Syukur Selalu ambassador, Amyra Rosli.

NESCAFÉ Classic and TV3 have worked together to initiate creative product placements in the Raya telemovie special "Cik Cinderella and Encik Tengku". Apart from this, viewers can also look out for a series of the extended scenes on-air and online. To further inspire people to cherish the bonding moment with their family members, NESCAFÉ Classic has also released a brand ad featuring its ambassador, Siti Saleha.

Malaysia’s leading detergent brand TOP is on board with the #TopGayaRaya campaign across Media Prima’s integrated platforms, from on-air to digital and social media. The collaboration resulted in a brand ad with a heart-warming and witty take, a greeting capsule featuring Uqasha Senrose, Janna Nick, Fasha Sandha and Fattah Amin, and on-air and digital contests.

Bank Rakyat is launching the ‘Ceria Beraya – Dalam Keceriaan Ada Kesyukuran’ campaign to add joy and sparkle to the Ramadan and Syawal celebrations. In addition to its corporate campaign, Bank Rakyat is introducing the special music video ‘Indahnya Lebaran’ by Shuib Sepahtu and Mark Adam, which is set to be aired on TV3. Media Prima Television Networks and Samsung collaborated to create a creative capsule introducing new products and its high-tech features from Samsung J Series.

“It is inspiring to see these brands and Media Prima Television Networks coming together in so many creative ways with the aim of encouraging acts of kindness. This serves as a timely reminder for Malaysians to be thankful while enjoying the celebration since Ramadan and Syawal is a blessed season of reflection, generosity and tolerance,” chief executive officer of Media Prima Television Networks, Datuk Kamal Khalid (pictured) said.