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MDEC looks at how digitalisation has shaped Hari Raya traditions in new film

MDEC looks at how digitalisation has shaped Hari Raya traditions in new film

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The Malaysia Digital Economy Corporation (MDEC) has released a new Raya film showcasing all the new ways digital technology has impacted Hari Raya traditions. 

The seven-minute-long film centres Aunty Salmah, who is introduced to the digital world. First, she is taught how to use a mobile app to order groceries and is later exposed to e-Hari Raya cards instead of traditional cards. 

Don't miss: Malaysia Aviation Group pays tribute to staff in first-ever Raya film

A young girl named Leha soon shows up at Aunty Salmah's doorstep to pass her some food. There, Leha shows Aunty Salmah an app she uses to set a timer for her farm. 

Later in the night, her son's friend, Rahman, goes on livestream to sell traditional wear. During a conversation with her son, she tells him that she's not bought new Hari Raya clothing. Her son then takes a photo of her and orders a new set of traditional wear for her. To her surprise, she receives it the next day. 

While cooking, Aunty Salmah runs out of gas and asks her son to buy gas. When it runs out of stock, she teaches her son and his friends how to cook using woodfire. 

Aunty Salmah and her family are once again exposed to digital technology when three young girls come over for Hari Raya visiting and request that monetary gifts be given via a QR code. 

The video ends with Sol surprising his mother with a phone call and hologram of her daughters who could not make it back home for Hari Raya. 

The message, "However sophisticated digital advances, manners and culture should never be forgotten", appears at the end too. 

A+M has reached out for more info. 

MDEC is not the only brand to tackle manners this Hari Raya. Recently, Tenaga Nasional (TNB) released an animated Raya film featuring Jero the cat.

In the film, Jero is on a mission to teach viewers the importance of good manners, courtesy, respect and appropriateness. The film starts with Jero on a rooftop that later transforms itself to a solar-powered drone. 

On the drone, he witnesses a young boy who attempts to open up his green packet in front of the aunty who gifted it. Instead of telling off the boy, Jero speaks kindly and tells the boy that he should open the green packet when he gets home. 

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Maxis wants you to embrace new and meaningful connections this Raya  
Safi celebrates the beauty of authenticity in Raya film 
Suria FM welcomes Raya with hour long rom-com and music video 

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