Malaysia Aviation Group names new group CSO to drive growth

Malaysia Aviation Group (MAG) has appointed Low Wen Long (pictured left) as its new group chief strategy officer, effective 1 February 2026, as the aviation group sharpens its focus on sustainable growth, market positioning and long-term value creation under its Long-Term Business Plan 3.0 (LTBP 3.0).

Reporting directly to MAG president and group CEO designate Captain Nasaruddin A. Bakar, Low will be responsible for leading the formulation and execution of the group’s enterprise-wide strategy across its key business portfolios. The appointment comes at a pivotal stage for MAG as it transitions from stabilisation to scaled and disciplined growth.

From a marketing and brand perspective, the strategy role plays a critical function in shaping how MAG competes, connects with customers and differentiates its airline brands in an increasingly competitive regional and global aviation landscape.

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Low has been with the group since 2018, most recently serving as head of corporate strategy. During this time, he played a central role in shaping MAG’s transformational roadmap under both LTBP 2.0 and LTBP 3.0. His work has spanned long-term fleet planning, network optimisation and strategic initiatives aimed at strengthening the group’s market position and accelerating its growth ambitions.

These strategic levers are closely linked to how MAG develops its route offerings, customer propositions and long-term brand relevance, particularly as airlines compete not just on price and connectivity, but on experience, loyalty and perceived value.

Commenting on the leadership changes, Captain Nasaruddin said the group is entering its next phase of transformation with a clear mandate. “As MAG enters the next stage of its transformation, marking a shift from stabilisation to scaled and disciplined growth, we are guided by a clear responsibility to build a financially sustainable and globally competitive aviation group that serves as a key enabler of Malaysia’s long-term development,” he said.

He added that he has “full confidence in the leadership team to execute our strategic priorities with discipline, delivering consistent performance and creating enduring value for our customers, employees and stakeholders”.

Alongside Low's appointment, MAG also named Bryan Foong Chee Yeong (pictured right) as chief executive officer of its airline business. Foong, who currently holds the group chief strategy officer role, will soon oversee the strategic direction and performance of MAG’s airline portfolio, including Malaysia Airlines, Firefly and Amal.

As Captain Nasaruddin assumes his full role as president and group chief executive officer on 1 February, the broader leadership team also includes Mohd Nadziruddin Mohd Basri as CEO of aviation services, Philip See as CEO of loyalty and travel services, as well as recent appointments across people (Amran Mohd Tomin), transformation and customer experience (Ong Min Hui). 

At the start of 2026, Malaysia Airlines has kicked off the year with a new global campaign titled "Time for new chapters", inviting travellers to embrace fresh beginnings and plan meaningful journeys across the year ahead.

The campaign centres on the idea of travel as a marker of life’s transitions, whether it is leisure holidays, family reunions, milestone moments or business trips. Running from 7 to 20 January 2026, for travel up to 30 November 2026, the initiative positions Malaysia Airlines as a companion for travellers looking to map out their year early, while reconnecting with destinations near and far.

Recently, Malaysia Airlines also launched a new inflight safety video, titled "Where culture takes flight", celebrating Malaysia’s heritage and scenic destinations. Reservoir Productions was tasked with creating a refreshed safety video that complied with regulations while reflecting the airline’s evolving brand identity. The brief focused on five pillars, including delivering a clearer tone of voice, creating a fresher and more premium look, and reinforcing the carrier’s position as both a global operator and national flag carrier.

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