Malaysia Airports’ (MAHB) month-long KULinary campaign hopes to highlight the many hidden gems situated at airports for travellers and food lovers to discover and enjoy.
The campaign will run until 8 December 2018 and features anonymous reviews of over 100 food outlets and evaluate the dishes served as well as the overall dining experience, such as the ambience and restaurant service. MAHB partnered with independent online food media company, Fried Chillies, for the campaign which is currently in its third year running.
Travellers and visitors are invited to participate in “Weekend Bites”, a food sampling session featuring dishes from the top 20 restaurants at KLIA and klia2 every weekend. MAHB will also organise a Facebook contest for visitors to win up to RM200 cash prize each. Additionally, visitors can grab their Food Passport at the terminals to enjoy discounts and offers from the top 20 restaurants.
KULinary is part of MAHB’s efforts in growing and enhancing the Total Airport Experience, where it witnessed an increase in the Airport Service Quality (ASQ) both terminals in KL. The ASQ for restaurant and eating facilities increased 4.6 percent year-on-year for the third quarter of 2018, while F&B sales in 2017 saw an increase of 13.6 percent year-on-year. Part of the campaign also features the KULinary Top Food Outlet Award 2018, recognising the top 20 food outlets at the two airport terminals in KL.
Meanwhile, MAHB also announced its recent initiative to upgrade its food court with new looks and fresh concepts at KLIA and Langkawi International Airport, under its Commercial RESET Strategy. The process of raising the overall retail profile of international airports in Malaysia will take place in phases, and is expected to complete by the end of 2021.
MAHB’s senior general manager for Commercial Services, Nazli Aziz, said the Commercial RESET Strategy hopes to change the current perception consumers have towards airports. “We want to promote airports as not merely transportation hubs but as destinations for everyone to enjoy. Apart from meeting the expectations of our airport guests, our Commercial RESET Strategy also involves B2B engagement, aimed at improving stakeholders’ performance,” he said.
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