Malaysia Airports has partnered with Alipay to create awareness, boost interest and strengthen its brand positioning among Chinese travellers. According to Badlisham Ghazali, managing director of Malaysia Airports, partnering with the cashless payment platform is a "major step" towards embracing the future of retail and F&B transactions at its airports.
He added that Malaysia Airports fully supports cashless payments platforms to offer convenience to customers, especially Millennials who prefer to travel light and are technology savvy. The convenience of cashless payments are also in line with the organisation's efforts to move towards a highly digitised airport environment.
Additionally, it will introduce the Chinese Traveller Welcome Pack which includes information such as special promotions, transit and baggage facilities and local city tours. This is part of its Total Airport Experience initiative and the Welcome Pack will be made available from mid-October 2017 until March 2018. Malaysia Airports is also launching the Spend & Win campaign catered specifically for Alipay users from November 2017 to March 2018, in a bid to further entice Chinese tourists.
“To date, 55.8% and 56.7% outlets at KLIA and klia2 Terminal respectively are transacting via Alipay. So far, we have seen a 25% increase in sales from overall Alipay transactions at both terminals. During shopping campaign period, sales can increase further by 35% to 40%,” Ghazali added.
In 2016, Malaysia Airports recorded 4.9 million passenger traffic movements from China, with the number increasing by 22% to 3.3 million from January to July 2017 compared to the same period last year. The latest initiative to attract more Chinese tourists into the country comes after Genting collaborated with CIMB Bank in June this year, to launch Alipay at Resorts World Genting. The partnership marked Resorts World Genting as the first hospitality merchant to introduce Alipay in Malaysia.
Companies in Malaysia are not the only ones that are looking to lure Chinese travellers. Recently, the Singapore Tourism Board signed a Memorandum of Understanding (MoU) with Alipay to increase exposure of Singapore’s offerings from a variety of tourism businesses, and provide Chinese tourists better information access before and during their trips. In August, Alipay partnered with Singapore digital payment provider CC PAY to offer cashless payment services to Chinatown retailers, to help “revitalise” shopping centres such as People’s Park Complex, People’s Park Centre and Chinatown, as well as attract more locals and tourists to shop there.