Malaysia Airports has launched a new initiative this week which it aims to champion Malaysian labels and entrepreneurs.
The campaign, called #ProudlyMalaysian, will be Malaysia Airports’ commercial division’s key focus for the long term. It was officially launched on 29 August, in conjunction with the nation’s 59th Merdeka and 53rd Malaysia day celebrations.
The airport operator said it will be leveraging on its strategic role to provide the "Proudly Malaysian" products and Malaysian talents the platform and channels to promote their offerings to an international audience.
To elaborate, with this new campaign - Malaysia Airports will provide Malaysian entrepreneurs and social-preneurs the platform and opportunity to bring their products to market in the international setting of its airports. The airport operator will also offer enterprising Malaysians a platform for ideas and business exchange to further equip them for the challenges ahead.
Senior general manager of commercial services at Malaysia Airports, Mohammad Nazli Abdul Aziz said, “Airports are often the first and last destination for visitors and Malaysians coming in and leaving the country. As the gatekeeper of these key entry and exit points, Malaysia Airports is well positioned to champion all-things Malaysia.”
He added that within KLIA and KLIA2, the airports have a variety of brands and outlets that are Malaysians or Malaysian-owned in which some are established names, locally and internationally.
"Even as we celebrate these well-known home-grown labels, let us not forget that there are also up and coming local names that deserve our attention and support. Many of them design and produce fabulous and uniquely Malaysian products. It is our objective to give these deserving Malaysian names the recognition they deserve," he said.
Going forward, Malaysia Airports wants to encourage Malaysian retailers at the airports to offer specially-packaged ‘#ProudlyMalaysian’ products at their outlets so that visitors can buy and appreciate Malaysian products with ease.
"We want Malaysian products to be easily identifiable and proudly displayed to heighten awareness and instill pride,” said Abdul Aziz.
To celebrate the launch, there will be an online #ProudlyMalaysian contest. Participants are encouraged to take photo at the "Proudly Malaysian" photo booths located at the main terminal buildings of KLIA and klia2, with hashtag #ProudlyMalaysian and upload via Twitter or Instagram with a caption in 140-characters or less - "#ProudlyMalaysian because …"
Participants will also receive discounted e-vouchers among other prizes and stand the opportunity to win customised #ProudlyMalaysian prizes. The #ProudlyMalaysian campaign runs from 29 August 2016 to 16 September 2016.
Malaysia Airports manages and operates 39 airports in Malaysia and one international airport in Istanbul, Turkey. The 39 airports in Malaysia comprise 5 international, 16 domestic and 18 short take-off and landing ports (STOL Ports).