Malaysia Airlines takes to the skies with 3Sixty tie-up to bolster online retail experience

Malaysia Airlines’ (MAB) flagship e-retail store Temptations has tied up with in-flight concessionaire 3Sixty to offer an enhanced e-retail shopping experience, coupled with a seamless integration with Enrich, MAB's frequent flyer programme.

Under the partnership, members of Enrich can simply log on directly to the Temptations site and shop while earning miles with every purchase made via credit card. Temptations offers customers the flexibility to shop for their duty free items conveniently at their fingertips. They also have the option of having the pre-ordered purchases delivered onboard or at home while enjoying savings products including beauty, fragrances, jewelleries and fashion. A+M has reached out to MAB for additional information.

MAB's group chief marketing and customer experience officer, Lau Yin May said with this launch, it has further emphasised its commitment to all our customers at the same time, making Enrich a valuable lifestyle rewards hub. "As the world goes through radical changes of opinion, character and habit, we too must evolve as an airline and continuously strive to offer maximum value to all our passengers," she added.

Meanwhile, 3Sixty Duty Free executive VP Asia, Lee Hwee Ming said it is actively collaborating with its airline partners to deliver all-new retail experiences for its customers. "We continue to invest in our omni-channel vision and have introduced a new facelift along with the ‘click and redeem service’ for Temptations,” she said .

According to Lee, the company immediately observed a 55% increase in traffic since the launch of the enhanced e-retail site. In the new design, she explained that it allowed brands to gain prominence on homepage and category pages and by having key brands up front and centre, it will be able to increase the platform’s appeal factor and encourage returning traffic.

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