Malaysia Airlines switches up logo in new 'Fly Malaysia' campaign

Malaysia Airlines (MAB) has unveiled a brand campaign titled "Fly Malaysia" in support of Visit Malaysia 2020, reiterating MAB as the national icon and flag bearer of Malaysia. The campaign also aims to remind Malaysians of its history of Malaysian hospitality.

As part of Fly Malaysia, the airline will work together with Tourism Malaysia to heavily promote the country as the preferred tourist destination. It will also encourage citizens to play a part by participating in MAB's social media initiatives in promoting Malaysia. The campaign will run on MAB's social media channels from the fourth quarter of 2019 until the end of 2020. The airline’s wau logo, will be fashioned with the airline’s iconic kebaya motif and complemented with a traditional batik design, which represents Malaysia’s rich culture, heritage and diversity.

Fly Malaysia will also see MAB embarking on more sales campaigns together with its sister airlines, Firefly and MASwings, to encourage Malaysians to travel local and to connect tourists to Malaysia. The airline also intends to collaborate with state tourism bodies in promoting domestic destinations.

Malaysia Aviation group CEO Izham Ismail said MAB first started in the golden age of commercial air travel and has been serving Malaysia for over 70 years.

"With Fly Malaysia, the Malaysian experience comes alive the moment a traveller steps onboard our aircraft and for Malaysians, it’s the familiar feeling of being at home, wherever their journey goes. As for the airline, Fly Malaysia simply means expressing our service through our culture and to always be Malaysian, for Malaysians," Izham added.