Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Malaysia Airlines stays true to Malaysian hospitality with new Raya spot

share on

Malaysia Airlines (MAB) has released a special Hari Raya video revolving around the theme of Malaysian hospitality. The video tells a story about a little boy who plans to welcome a new family member from a different race, who is celebrating Hari Raya with them for the first time.With the help of his neighbourhood friends, he surprises the family with an extravagant display of lights, and learns that the smallest gestures can make the most memorable hospitality. A+M has reached out to MAB for additional details.Watch the spot here:“Our hospitality is a reflection of the combined values of unity, tolerance and warmth which cuts across the multi-cultural races of Malaysia. These values lie at the heart of this short film. For the festivities, we want travellers to know that Malaysian hospitality is about doing everything we can to make our valued guests as comfortable and as welcomed as possible,” Izham Ismail, group CEO, Malaysia Airlines, said.He explained that the Malaysian hospitality is about anticipating its guests’ needs – service that it is not only expected but truly deserved by every one of its guests. “We would also like to take this opportunity to wish Malaysians Selamat Hari Raya Aidilfitri, maaf zahir dan batin and hope you have a wonderful celebration with your loved ones,” Izham added.In addition to the video, the airline would also be launching exclusive offerings and deals to celebrate the upcoming Aidilfitri.Read also:Malaysia Airlines reminds consumers about Malaysian hospitalityMalaysia Airlines puts out a stern warning about use of logoMalaysia Airlines bolsters travel experience with 3 digital initiativesMalaysia Airlines goes back to its roots with new brand campaignMalaysia Airlines eyes premium passenger segments in 2018

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window