Malaysia Airlines' (MAB) gathered 20 Malaysians from all walks of life for its Malaysia Day project revolving around the theme of Malaysian Hospitality. The social experiment aimed to prove that its unique brand of hospitality is not just found on board, but is imbued in the hearts of all Malaysians.
The end result of the social experiment proved beyond reasonable doubt that Malaysians are a perfect representation of unity in diversity, the airline said in a press statement. The Facebook video garnered 1,284,316 views at the time of writing. M&C Saatchi was involved in the video.
According to group CEO Izham Ismail, Malaysians share common values and principles that bind one another, despite their differences.
“Malaysia Day is a celebration of the coming together of all 14 states and federal territories of Malaysia as one nation, united. Cutting across multi-racial cultures and beliefs, we are taught from a young age, to be understanding, tolerant and considerate of everyone we meet. These are the intrinsic values that we, as Malaysians practice. This is also what binds us as a nation and unites us in harmony," he said.
He added that the airline's hospitality is a reflection of the combined values of unity, tolerance and warmth which comes as second nature to all Malaysians regardless of race and religion. These values are also a representation of MAB as the national carrier.