Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Relaunched Malaysia Airlines Berhad gets green light to operate

share on

Malaysia Airlines' new holding company, Malaysia Airlines Berhad (MAB), has secured its Air Operator Certificate (AOC) from the Department of Civil Aviation (DCA).The AOC allows Malaysian Airline System to transition into MAB, the new national carrier from 1 September.To qualify for the AOC, MAB was required to undergo months of audit activities, which included air-worthiness of the airline’s operations, aircraft maintenance, as well as regulatory conformity. With the AOC, MAS will now be able to focus on transitioning to MAB, the new national carrier.According to MAB’s CEO  Christoph Mueller, the staff at Malaysian Airlines had to fulfill “necessary requirements and specifications by DCA” for the approval.Liow Tiong Lai, minister of transport, said, "This is an important milestone in the evolution of Malaysia's national airline. The government of Malaysia is committed to ensure that the rejuvenated Malaysia Airlines will take off on a strong note. We hope to see more progress driven by the new entity especially in terms of service levels.”Most recently, the national carrier appointed a new marketing lead, Charles McKee after its CMO Dean Dacko left the company in early August. The company also appointed M&C Saatchi in Malaysia as its lead creative agency ahead of its revamped branding plans.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window