Malaysia Airlines and Liverpool Football Club jointly launch #RiseWithPassion contest

Malaysia Airlines and Liverpool Football Club (LFC) have started a new contest in April to send three fans to a trip of their dreams in the United Kingdom. Dubbed #RiseWithPassion, the contest offer the grand prize of tickets to watch the final home match of the season against Wolverhampton Wanderers, alongside flights for two, tour of the Anfield stadium, exclusive LFC merchandise, and dinner with a LFC legend.

Fans looking to participate have to pair up with a friend to share on Facebook or Instagram about how great partnerships result in success. They will also have to come up with a unique LFC cheer in seven words. The caption should also include the hashtags #RiseWithPassion #MHxLFC and tag @malaysiaairlines.

In a Facebook post last week, Malaysia Airlines encouraged participants to spice up their #RiseWithPassion submissions with its MHxLFC face paint Facebook filter. They could take a photo or video with the filter at Malaysia Airline's booth last week at LFC World Hub, One Utama Centre Court (Old Wing).

On its website, Malaysia Airlines said that the contest has drawn overwhelming response and will be accepting submissions until an extended deadline of 29 April 2019.

This is not the first time that Malaysia Airlines is empowering athletes.

In March, it inked a two-year partnership with the Football Association of Malaysia as its official airline partner. This will see both parties working together on marketing and promotional activities. MAB is also the official airline for Team Harimau Malaya and Harimau Muda.

Additionally, the airline has invested RM40 million over a period of four years for Team MAS, a flagship partnership programme in collaboration with the Ministry of Youth and Sports Malaysia, The National Sports Council of Malaysia (NSC) and The National Sports Institute of Malaysia (NSI). Malaysia Airlines will carry the title “Team MAS Official Airline Partner”, flying national athletes to and from competitions worldwide. Key milestones of the partnership with Team MAS include SEA Games Manila 2019 in Philippines, Tokyo 2020 Olympics in Japan, Asian Games 2022 in Hangzhou, and Commonwealth Games 2022 in the UK.