MakerVille’s livestreaming platform MakeALive drives hype with free tickets for concert featuring Anson Lo

PCCW's content creation hub MakerVille new livestreaming platform MakeALive is looking to garner awareness with a new promotion which sees it offering free tickets for “CHILL CLUB Keep Going” concert. To build up hype with the concert, MakerVille will have a  list of famous artists such as Anson Lo, member of boyband Mirror.

The concert comes following the hiccup at “CHILL CLUB” annual award ceremony earlier this year, and as such the CHILL CLUB team has decided to reorganise a concert with talented musicians including Lo, Alfred Hui, Jay Fung, Michael Cheung, Panther Chan, Serrini and local band Dear Jane.

As PCCW's new subsidiary, MakerVille explained earlier that MakeALive is a platform that connects with musicians, singers and artistes for large-scale concerts and entertainment events to be livestreamed online, enabling audiences to experience the excitement in real-time.

The popularity of MIRROR contributed to PCCW's positive financial results last year. It recorded a net profit of HK$1.04 billion in 2021 after a loss of HK$1.02 billion from the prior year, as many of its businesses enjoyed significant increase, including its free TV division and related business such as artiste management, event business, and increased advertising revenue.

Moreover, PCCW's free TV and related business revenue grew by 152% to HK$800 million last year with advertising revenue more than doubling to HK$615 million. It said in its annual reports previously, "Riding on the success of MIRROR as well as other up and coming artistes, our artiste management and event business flourished, with our artistes promoted 13 of the top 50 advertisers in Q3 2021. As a result, revenue from artiste management and event business increased almost tenfold compared to the previous year." 

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