Magnolia names new CEO to bolster CX offering

Swiss CMS vendor Magnolia has appointed Tim Brown (pictured) as chief executive officer. Under Brown’s leadership, Magnolia looks to advance its goal to help marketers deliver a customer experience at speed. Meanwhile, former CEO and co-founder, Pascal Mangold, will continue to serve on the board of directors.

As CEO, Brown will focus on driving global growth for the digital experience solution provider, which includes "Magnolia 6", the latest version of the company’s flagship product. The software aims to help marketers deliver a better customer experience faster, as the product’s new features include a re-designed user interface, intelligent contextual search, automated tagging, and faster content modeling functionalities.

Brown brings with him more than two decades of experience in the marketing technology industry as both a corporate executive and investor. He has served as CEO of website testing and personalisation category players, Maxymiser and Touch Clarity. According to Brown, the bottom-line is that today’s customer experience practitioners have had "enough" of its legacy content management systems.

"They’re tired of the rising costs, the complex integration challenges, and the painfully slow go-live times required for even the most basic web project. They’re searching for a better way. This provides a fantastic opportunity for Magnolia and our strong partner network," he said.

“Since founding the company, we’ve made meaningful strides towards building a content management system that marketers can truly trust. With that said, I couldn’t be more proud of everything we’ve accomplished to date. Brown is the right person to build on this momentum. He has a proven track record of scaling marketing technology companies, like Magnolia, into category leaders. I am looking forward to working with him in his new role as CEO," Mangold said.