IPG Mediabrands has appointed Anita Yeong as the head of Magna Global in Singapore. In this capacity, she will seek to harnesses the group’s total media investments in the country to drive savings and efficiencies, and ultimately make more effective media investments for the company and its clients.
Yeong (pictured) was last at OMD as head of buying.
With more than 20 years’ experience in planning, buying and strategy, strong relationships with media owners and clients, Yeong will be working with account management teams, buying teams as well as audience intelligence units to manage productivity and maximise client investments in the advertising marketplace.
“Yeong’s primary focus is to maximise the productivity of media investments of our clients across all media through Magna Global’s strategic efficiency tools and negotiations,” Pat Lim, managing director of IPG Mediabrands, Singapore said.
Yeong added that Magna Global’s strong emphasis on intelligence-backed media investments and the rigor in delivering performance accountability to clients were the strong points that attracted her to take on this role.
Yeong will report to Lim.