MagiqADs bags Jusco Malls

Jusco Malls has given exclusive media representation rights to retail media specialist MagiqADs, allowing third-party advertising for the first time.

"The Jusco offering enables us to help brands influence an additional target market. Our sales team has more than doubled to accommodate the growing volume of our media site inventory, and to provide better turnaround to our clients," Soon Swee Huat, AGM at MagiqADs said.

Earlier, MagiqADs was awarded an exclusive licence to manage and sell all media space within Tesco's hypermarkets and retail spaces in addition to its media network at Carrefour.