Popular French women's fashion magazine Be has launched a site in Singapore, Be Asia, directed at Asia-Pacific audiences,
Aimed at women between 18-32 years of age, Be Asia will attempt to become the primary provider of high-end, chic fashion and beauty content across the region. The magazine will deliver news, interviews and videos on a daily basis to stylish women in Southeast Asia through a purely online presence. As a digital-first brand, Be Asia will instantly report on emerging trends, publishing news around the cross within 4 major areas - Fashion, Beauty, Lifestyle and Celebrity.
Renowned as a leading provider of fashion content in France, the iconic magazine will look to continue presenting content in Southeast Asia with its distinctively light-hearted and playful tone. With an editorial team looking to mix casual and fun news with just the right amount of seriousness, the magazine will be ideal for women on the lookout for entertaining and engaging content.
“We are extremely excited to bring Be to Asia and to be able to mix French chic with Asian dynamism," said Mathilde Thommeret, Be Asia's managing editor. "With entertaining content, useful style tips and inspiring interviews, we cover everything that modern, fun and stylish women need to know about fashion, beauty and lifestyle."