Madura Fashion & Lifestyle appoints FITCH Singapore

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo has appointed FITCH Singapore to create a world-class retail experience for Van Heusen.

Van Heusen is a premium lifestyle brand for men, women and youth in India, with over 250 exclusive stores across 100 top cities.

Vinay Bhopatkar, brand head of Van Heusen India said: “Continuing our significant period of growth and increased retail presence in India, we are working with FITCH to create exciting consumer experiences, and offer the Indian consumers new and innovative ways of engaging with us and with our products.”

Commenting on the win, Jane Perry, managing director FITCH APAC said: “FITCH is delighted to work with Van Heusen. Together, our ambition is to build a world class experience, and provide consumers with unparalleled retail service and experiences. At FITCH, the consumer is at the heart of everything we do – this makes our new relationship with Van Heusen a great fit.”

The win is effective immediately.