Madcradle Online captured Gold and claimed the title of Local Hero for "Fast Growing Agency of the Year" in the Marketing Magazine Agency of the Year Awards 2018. These awards recognise our remarkable breakthroughs in creativity, media strategies, and technology over the past year.
Focusing our efforts on advancing our three core pillars, 2017 was Madcradle Online's year of breakthroughs.
Doubling our input in creativity, we crafted our award-winning rebranding project for COOL Water. In creating an edgy and chic alternative personality, we resonated with the modern youth on social media and injected a burst of bold and liberating life energy into the brand. Besides COOL Water, Market Place by Jasons also adopted our creative theme as their online and offline marketing direction. The theme "Around the World" (瀛環搜奇) consolidated their brand image and positioning in the market.
Expanding our service scope in media strategies, we extended further in China marketing to reach a wider Chinese audience, and to connect foreign businesses with this growing market. We became Tencent Advertising's official partner, and our new services widened to 360 search, kknews (每日頭條), Mainland KOLs, and more. The year also saw us extending our exclusive in-house developed online ad delivery system, V-Marketer, into Mainland China’s display network systems.
Rising to meet the advances in technology, we integrated creative solutions with technological developments. Our award-winning WeChat Shake game (搖一搖) campaign with Sun Hung Kai Properties was a successful synthesis of the WeChat Shake (搖一搖) function with our creative ingenuity, resulting in a highly interactive O2O lucky draw game. The campaign boosted the number of followers of the shopping malls’ WeChat official accounts, raised brand awareness amongst Mainland tourists, and drew O2O conversion, gaining industry recognition.
Pushing the frontier of Hong Kong's technological applications, we popularised the use of Mobile Push Ads amongst local marketers, bringing location-based service and behavioral-based targeting into play.
In our quest to stake our name in the industry, Madcradle Online will continue to be a force of innovation in digital marketing. Riding upon this growing momentum, we endeavor to Make A Difference, cradling businesses to higher heights through online means in the age of an inter-connected world.
This article was brought to you by Madcradle Online.