MAC Cosmetics and Bigo Live PH join forces to promote inclusivity with talent search competition

Global cosmetics brand MAC Cosmetics and livestreaming platform Bigo Live Philippines have joined hands to launch a brand new talent search competition "Slay Model Search Asia", in an effort to promote inclusivity and celebrate the transgender community.

Held in collaboration with international model management agency, Slay Model Management, the talent competition will seek to scout and present the best of the Asia's transgender fashion talents.

As part of the campaign, "Slay Model Search" will feature a diverse group of contestants from the Philippines and across Southeast Asia throughout April. Among them are Abby Ecalnir, Drian Bautista, Kevin Cusi from the Philippines; Kanapat Naruphai and Purisa Pathomakekalak from Thailand; Lily Noir from Malaysia; Fellini Rose from Vietnam; and Vheny Anggreny from Indonesia. 

The contestants of "Slay Model Search Asia" have recently appeared on Bigo Live with the host Nicole Ramos Cando, a singer and actress. Utilising the platform's multi-guest room feature, they held mini-talk shows from 17 until 21 April, giving Bigo Live users an intimate opportunity to interact with and learn more about them. During these sessions, users were able to cast their votes for their preferred contestants using vote boxes. Voting was open to all Bigo Live Philippines users, and members of the public were encouraged to download the app to participate. The competition’s grand finale will be held on 27 April.   

Commenting on the campaign, Chancy Chen, country manager of Bigo Live Philippines, said, "We are incredibly excited to be part of the inaugural Slay Model Search in Asia. As a platform that celebrates diversity, equality, and inclusion, we hope to celebrate the best of Filipino and Southeast Asian talents regardless of their gender, sexual orientation, or background. Through 'Slay Model Search Asia', we want to be a champion for the region's LGBTQ+ community and provide them with the opportunity to showcase their talents to a global audience."

Apart from this initiative, Bigo Live has demonstrated its brand's commitment to supporting various social groups on multiple occasions. In December 2022, the platform hosted the second edition of its annual BIGO Philippines Awards Gala 2022, which celebrated the vibrant Bigo Live Philippines community and highlighted the exceptional talent on the platform. 'Slay Model Search Asia' is an extension of Bigo Live's continuous dedication to nurturing talent and providing broadcasters with an exceptional platform to exhibit their skills and realise their career ambitions.

MARKETING-INTERACTIVE has reached out to Bigo Live for more information. 

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