M1 dials up digital transformation and improved experience with Capgemini's aid

M1 Limited, a subsidiary of Keppel Corporation, and one of Singapore’s leading communications providers with more than two million customers has undergone a digital transformation, and put in place new platforms. Working with Capgemini, it leveraged Capgemini's strong regional capabilities in user experience design as well as its collaboration with Sitecore to transform M1's digital platform.

Capgemini conceptualised and developed an integrated e-commerce, web content, and marketing solution (built and hosted on Sitecore’s e-commerce content management system) integrated into the backend systems, to provide an improved digital experience to M1’s customers.

The solution also provides a foundation for M1 to continue improving its in-store experience and self-service offerings catering to all its customers.

By incorporating a streamlined interface that is more intuitive for customers, the implementation of the simple-to-navigate website coupled with M1’s easy-to-build plans, allows its customers to understand and make their own decisions just the way they want, all through a single digital platform.

“Capgemini has demonstrated a strong commitment to reinventing the customer experience through innovation and we value the collaborative experience they have brought into this association. The enhanced digital platform has enabled M1’s customers to intuitively navigate through the new website and to build their own plans on-the-go. We will continue to deliver the best customer experience and simplification of this engaging journey for our customers,” said Mustafa Kapasi, chief commercial officer of M1.

“It has been our privilege to partner with M1 in their digital transformation journey,” said Sumit Nurpuri, chief operating officer of Capgemini in Southeast Asia, Hong Kong and Taiwan. “The visible business benefits reaped from this project are a testament to the superior customer experience enabled by this collaboration. It is extremely satisfying to see our two teams united to create a new digital platform that provides a truly engaging experience for the end users.”

“It was truly rewarding to help M1 in its digital transformation journey,” said Nick Boyle, VP of Sitecore in Asia. “We are thrilled that our joint efforts, together with Capgemini, have led to providing best-in-class digital experience software and services to a leading telecom player in the Asian market.”