WPP launches M/six in APAC

WPP has appointed former director of marketing & business development for Mindshare APAC Kevin Rooney as the managing director of its boutique media agency M/six.

The agency already has operations in the Europe and the Americas.  Rooney (pictured) will be reporting to M/six global CEO Jessica Burley. Rooney has been with Mindshare since 2007.

Mark Patterson, GroupM, CEO, Asia Pacific, told Marketing that the agency is a joint venture between Mindshare and Bates CHI to manage Bates CHI's client media requirements.

In 2008, the company was initially established as mCHI to offer CHI clients a full media service along with creative services. It was later re-branded in February last year.

The agency, in partnership with CHI & Partners is looking to launch in India early next year. It also recently set up shop in Malaysia in a bid to expand across the region.

Recently, M/six along with CHI & Partners, digital and customer relationship management shop Rapier; PR agency Halpern and social shop The Social Practice formed The & Partnership globally.

Some of the clients it works with in Asia include Astro, Disney, Eu Yan Sang, F&N, Ferrero, Pfizer and others.