Information technology and services company Lynk has unveiled a new brand identity in response to accelerated growth and new purpose that comes with the changing global business environment.
The rebranding aims to solidify the company's vision to amplify the impact of the world’s knowledge to help inform better business decisions. The new logo symbolises Lynk’s knowledge platform and the intelligent connections it creates, while the vibrant colours signal the company’s bold and proactive personality.
Other revamps include refreshed graphic elements, colour palette, fonts, and photography style on the website and all brand collaterals.
“The rebranding reflects our bold vision to power the knowledge economy. As data and information grows exponentially, the ability to make sense of where the world of business is headed next is ever more challenging," said Peggy Choi, founder and CEO of Lynk.
"Our website showcases our knowledge platform and how to access answers from a range of perspectives you need. We are building the best place to access, build, and share credible human expertise," she added.
Alongside the new brand identity, Lynk is also renaming existing product Lynk Enterprise to "Lynk Answers," with new features and solutions launching in Q4 2020.
“Lynk's brand refresh captures the ongoing transformation of the conventional knowledge industry into a connected, platform-driven ecosystem. It also embodies our evolution into a borderless, global company that reflects our incredibly diverse customers, experts, and team," said Evan Han, chief revenue officer of Lynk.