LVMH to launch major stores in Beijing

Luxury brand LVMH is set to launch several major stores in Beijing in December, marking one of its most significant expansion in China in recent years.

This move coincides with early indications of a sales rebound for LVMH's high-end brands in China, and the luxury giant has returned to growth in the third quarter.

The powerhouse brands under LVMH, including Louis Vuitton, Dior, Tiffany and Loro Piana, will reportedly open multi-storey stores in Beijing’s Taikoo Li Sanlitun, a high-end shopping compound developed by Swire Properties, according to Bloomberg News.

Construction on the Beijing stores began around early 2023 but saw slow progress during the luxury sales slump. Their upcoming opening will now serve as a key indicator of China's luxury recovery momentum, following an industry-wide sales plunge of up to 20% last year.

Meanwhile, LVMH is reportedly in talks with Swire to open a new store for Christian Dior, its second-largest fashion brand after Louis Vuitton, at one of the developer’s flagship malls in Shanghai, according to The Business Times. The outlet could open as early as 2027 at HKRI Taikoo Hui, a joint venture between Swire and HKR International.​ ​

​MARKETING-INTERACTIVE has reached out to LVMH for a statement.

Don't miss: Louis Vuitton docks in Shanghai with The Louis

Back to June, French luxury brand Louis Vuitton (LV) unveiled The Louis, a boat-shaped structure moored in Shanghai. Featuring a metallic Monogram-patterned hull on the exterior, the space houses dining, shopping and exhibition areas. This innovative concept connects LV's travel heritage with Shanghai's historical significance as a trading port and "gateway to the east", representing a major brand evolution for the city.

Located in HKRI Taikoo Hui, a landmark mixed-use commercial property in the prime district of Nanjing West Road, The Louis aims to offer audiences a showcase beyond a traditional flagship, blending design, heritage, and cultural engagement.

Related articles:
LVMH's brand sentiments spike following sponsorship of the Olympics
Louis Vuitton docks in Shanghai with The Louis