Billionaire.com has launched a publication targeting an ultra-high net worth audience in China, Singapore and Hong Kong.
The publication first rolled out in Singapore in December, and more international editions will roll out in June.
It will cover luxury lifestyle, fashion, watches, jewellery, craftsmanship, philanthropy, travel, cars, aircrafts and yachts, food, drink, the arts, design and culture.
“Following the success of our global, bi-annual print publication, The Billionaire Bulletinwill provide our affluent readers with regular, highly-curated news, specific to their locale,” said Christian Barker, CEO and editor in chief of Billionaire.com.
The Billionaire Bulletin will be distributed to a well-curated influencer list and at selected 5 star hotels and first or business class lounges to ultra high net worth Individuals in China (in Chinese), Hong Kong, Singapore, Europe & UK and the United States with an average net worth of US$30 million – US$59.8 billion.
It will have five issues this year in May, June, September, November and a December/January 2015 issue.
It runs with a total print run of 40,000. A spokesperson informed Marketing that the publication will not be audited.
It will target advertisers in the luxury, fashion, watches, jewellery, cars, travel and hospitality sectors.