Luminous Experiential MSLGROUP names new MD of Asia

Luminous Experiential MSLGROUP has promoted Xavier Daurian to managing director for its Asia operations.

Daurian is tasked to grow the agency and expand its geographical presence in Greater China, collaborating closely with Publicis Groupe’s agencies across the region in providing more integrated and innovative solutions to clients.

Dave Low, predecessor of Daurian, will remain with Luminous Experiential MSLGROUP as co-founder and executive producer to his key clients and teams.

With a 13-year career spanning across China, France and Hong Kong, Daurian has developed and managed international experiential events across the world with a focus in Asia, including the APEC CEO Summit in Manila and global projects for brands like Roland-Garros, Huawei, Michelin and LG.

“Daurian has been a huge influence since joining Luminous Experiential MSLGROUP, he has demonstrated solid leadership in delivering effective, strategic and integrated solutions. With Daurian's track record in event production, business development and operational management, I am confident that he will work well with Publicis Groupe’s agencies and continue to innovate for the direct benefits of our clients,” Glenn Osaki, president of MSLGROUP in Asia, said.

"I would also like to thank Low an industry veteran and the co-founder of the agency, for his leadership and contribution in forming the DNA of Luminous Experiential MSLGROUP. In his new role as co-founder & executive Producer, Low will work closely with Daurian and continue to ensure clients’ brands stay at the forefront of trends and experiences,” Osaki added.