Luminous Experiential MSLGROUP names new general manager

Publicis Communications has appointed Fabienne Balleux as general manager (Singapore) of Luminous Experiential MSLGROUP, Asia’s brand experiential agency.Effective immediately, Balleux will be responsible for driving growth and expanding its presence in Singapore. She will work closely with the other agencies under Publicis Communications to provide more integrated and innovative offerings to clients.  Balleux brings with her over 15 years of experience in event, out of home and experiential display management, the French native has worked in France in the last six years across a range of mass and luxury brands.Throughout her career, Balleux has managed and developed disruptive campaigns and events for international brands such as Coco Cola, Euro 2016, Heineken, LVMH and Marionnaud.“I am looking to bring to Asia my knowledge and expertise and contribute to new amazing experiences, breaking the rules of traditional communication in a corporate’s marketing and communication department.”Lou Dela Pena, CEO, Publicis Communications Singapore, said, “We are excited to welcome Balleux. Her entrepreneurial spirit and expertise in brand experience will be an invaluable asset as we continue to create innovative solutions for Publicis Communications clients. I am confident that with her leadership, she will continue and strengthen the legacy of Luminous in Asia.”