lululemon to launch Asia's first 'Complex Run' at ComplexCon HK

lululemon is set to debut Asia’s first “Complex Run powered by lululemon” on 21 March 2026, in collaboration with ComplexCon.

Since its inception in 2016, ComplexCon has established itself as a definitive festival for pop culture, convening a global community of artists, athletes, and brands for a weekend of collaboration and celebration. As ComplexCon continues to cement its status as one of Asia’s premier cultural events, lululemon is bringing street culture and running together in a fresh and dynamic format.

Led by lululemon ambassador Calvin Au Yeung, participants will embark on a 3km urban run through the AsiaWorld-Expo district, capturing the city’s energy just ahead of the festival. The route is designed to channel the momentum from one of Hong Kong’s signature neighbourhoods directly into the heart of ComplexCon.

Joining runners at the starting line are Seoul-based musicians and runners Reddy and Peakboy. Following the run, the duo will take over the Pigeons & Planes stage for a live performance and DJ set, carrying the morning’s adrenaline from the running route straight into the music arena.

Participants who complete the run will receive a lululemon designated running top (colour assigned at random) as a finisher reward. Runners will also unlock priority early access to the ComplexCon Marketplace, placing them among the first to experience the day’s full programme.

MARKETING-INTERACTIVE has reached out to lululemon for more information. 

Don't miss: lululemon and The Park Lane HK elevate runners' marathon experience

Earlier this year, lululemon partnered with The Park Lane Hong Kong, Autograph Collection, to launch lululemon CLUBHOUSE—a dedicated space for runners to recharge and celebrate post-marathon.

The partnership aimed to create a seamless wellness journey that integrates accommodation, performance gear, and curated recovery, enhancing Hong Kong’s appeal as a destination for sports and wellness travellers. Both brands focus on strengthening community ties with local and visiting runners, fostering long-term loyalty rather than just a one-time campaign spike.

From soothing massages to nourishing post-run snacks, lululemon CLUBHOUSE offers a range of experiences designed to help runners feel their best before, during, and after the race. Runners can restore balance and celebrate their achievement with exclusive keepsakes, including a commemorative medal frame and an engraved lululemon water bottle.

Mark your calendars for 24 June! #Content360 Hong Kong returns with a dynamic, one-day event dedicated to pivotal trends—from the silver economies to breakthrough IP collaborations, sports, and beyond. Let's dive into the art of curating content with creativity, critical thinking and confidence!

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